| 10个方法：改进你的商务网站的可用性(Usability) |
- 验证用户的email
Identify users with their e-mail address
- 将下订单的过程划分成几个大步骤（用户一次处理一个任务，尽量少的填写输入）
比如亚马逊的订单过程：
- Login
- Choose delivery address
- Choose delivery options
- Enter payment details
- Review and submit the order?
- 告诉用户他们在哪儿，将去哪儿
Tell users where they are and where they’re going.
- 不要让下订单过程不必要的复杂
Don’t make the ordering process harder than it needs to be
- 告知用户一般会产生的疑问
Address common user queries
- 强调必需填的选项
Highlight required fields
- 让下订单的过程灵活一些
Make the ordering process flexible
- 尽量让用户放松
Put users’ minds at ease
比如Tesco有一个告示去告诉用户在这里购物为什么是安全的：
- 可以让用户在下订单最后再次进行确认
Have users confirm their order before buying then provide confirmation
- 发送订单已确认的邮件
Send a confirmation e-mail
根据Jakob Nielsen’s Alertbox, December 8, 200312确认通知邮件应该：
- 简单
Be brief
- 告诉用户他们可能想知道的，比如订单号
Tell users what they are likely to want to know, such as the order number
- 应该象公司客服代表一样
Should be a real customer service ambassador for the company
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